About This Course

A pioneer course aiming to integrate the knowledge from two different disciplines: Religions and Marketing. The course will take you on a real life journey exploring spirituality, superstitions, superstitious beliefs, their evolution and their use in marketing and branding.

Learning Outcomes

• •To understand spirituality
• •To understand the importance of everyday spirituality
• •To understand the role of superstitions in consumer behavior
• •To understand the use of spirituality in marketing and branding