About This Course

Price discrimination classifies consumers into different groups which allows producers to charge different prices and maximize profits. The rationale and constraints of price discrimination, along with the ethical perspective of such strategy will be explored. The majority of the course focuses on the evaluation and interpretation of real-life pricing examples according to price discrimination, particularly the use of demographics, behavioral traits, signals, and other invented tools to classify consumers. Degrees of price discrimination will also be discussed.

Learning Outcomes

• •Understand the concept, rationale, and constraint of price discrimination
• •Evaluate real-life pricing schemes according to price discriminating strategy
• •Apply the price discriminating strategy to maximize profits